INNOVATION DOING

Connecting people's needs, technology, and business value -Delivering outcomes.

Service offerings

Soulution Lab at a glance

Innovation is not about creating more ideas. It's about understanding complex challenges, discovering where value can emerge, and turning insight into meaningful change.

I help organisations rethink products, services, and experiences by combining design, innovation strategy, and systems thinking.

Built on three decades of experience across design, startups, corporate innovation, and the aviation ecosystem, I bring a practical approach to innovation: outcome-driven, human-centred, and experimental by nature.

My focus isn't innovation for its own sake, but creating solutions that connect:

Human needs — understanding people, behaviours, and emerging expectations
Business value — identifying opportunities that create meaningful outcomes
Technology possibilities — translating new capabilities into real-world applications
System dynamics — recognising how industries, ecosystems, and organisations evolve over time

Through Meaningful Innovation and Innovation Doing, I help teams move beyond concepts and explore, test, and shape solutions that can thrive in an increasingly complex world.

Innovation is a mindset, not a market or product category. While much of my experience comes from aviation, mobility, and connected experiences, the principles apply across industries — and I'm always open to share your challenge here :

• Onboard Aircraft Experiences, Services and Equipment

• Airport Experiences and Equipment

• Retail Technology

• Mobile- and Digital Services

• Digital Transformation for Product Companies

• Startups, Academics, Incubators and Other Industries

Rare breadth, one person

Three decades moving between startups, corporates, and three continents — most people specialize in one world. You get someone who's navigated all of them, so nothing about your context is unfamiliar territory.

A systemic, outside-in view

Not a narrow specialist chasing one trend — a holistic thinker who connects people's needs, technology, and business value into a working whole, and brings a fresh perspective because they're not boxed into your industry's usual assumptions.

A builder, not a talker

Innovation work stalls with decks and workshops that go nowhere. You get someone who works with their hands across digital, physical, and hybrid, and pushes toward outcomes — not just ideas.

What do others say about working with us

"Ron is a fantastic asset to have in your team from a professional and personal level. He’s a great researcher, has a strong sense of observation and extensive knowledge about users, the environment they evolve in and how to capture their needs and pain points. He is always trying to make expend his knowledge and doesn’t take things for granted, questioning past inputs with the lenses of today."

Marketing Director

"Ron brings an open, innovative mindset in every engagement. He excels in guiding individuals and teams through exploratory processes - transforming initial out-of-the-box thinking into fully developed new directions and strategic visions. His ability to inspire creativity and clarity in complex projects is invaluable."

VP Innovation Programmes

What sets Ron apart is his role as an inspiring coach and mentor. He has a natural ability to empower his team, fostering growth and collaboration. Any organization would benefit greatly from Ron's strategic vision, leadership, and ability to turn ideas into tangible outcomes."

Former CEO of Aviation Equipment Supplier